Confessions of a Prius Owner

Following reported problems in Japan and the USA, Toyota have announced a recall on approximately 8,500 third generation Prius models in the UK. The company says it is concerned with ‘inconsistent brake feel’ when the anti-lock braking system (ABS) is activated on rough or slippery road surfaces.

As the recall is ABS software related, the recall involves a systems update that will take no more than three-quarters of an hour. The cars remain safe to drive in the interim, as the mechanical brake system is unaffected.

I’m a satisfied Prius owner. My daily driver is a previous-model 2008 T-Spirit and I will only ever change it for a newer version. I also try to rent Prius when I am overseas, as I enjoy using the hybrid Prius for work and pleasure when abroad.

Though there are a few things about my car that I don’t particularly adore, such as the frustrating factory sat nav software and incessant ‘binging’ alarm bells for seatbelts, reverse gear, key left in or lights left on, but the driving experience is good, comfort and equipment is good, economy is good and interior space is excellent. I say this as a car enthusiast and keen classic car track day driver (yes, some ‘real’ drivers like the Prius!). I also like my local Toyota dealer: Listers in Coventry.

At the minute, I’m regularly asked about the Toyota recalls, and the effect they are likely to have on Toyota as a brand and the affected models as saleable products. Having declared my member’s interest, and being objective and honest, this is what I think. Will the recall affect consumer demand for Prius? Perhaps slightly in the next few months but, long term, it will not. Will it affect used Prius prices in three years’ time? I doubt it very much. Should customers be concerned about long-term reliability and consumer confidence in this and other Toyota product? In my personal opinion, and based on current information, no.

Hats off to Toyota for stepping up and recalling these cars, despite the absence of reported problems with examples in this part of the world. With this announcement and their extensive upcoming recall programme, Toyota reaffirm their commitment to customer safety and satisfaction. In the long term, the company’s conduct in this matter should strengthen their already impressive reputation for building good cars and looking after those who drive them.