Chevrolet Cruze

Chevrolet Cruze - set to launch at Paris Motor Show, on sale in spring 2009

On sale next spring, the four-door model is an entirely global car, which will go on sale across all continents as one of Chevrolet’s core new models

Its compact dimensions feature bold styling cues, with an arching roofline, sloping rear-pillars that, according to Chevrolet, give it a lean profile and a neatly styled rear deck providing upmarket and handsome good looks.

At the front, the large, sweeping headlamp units wrap around the nose of the car, while other design themes include a concave shoulder line, Chevrolet’s trademark two-tier grille and a restrained use of exterior trim, giving it a solid, unfussy appearance.

Inside, the car features a twin-cockpit design, with a distinct centre console dividing the front into separate areas for the driver and passenger – a styling cue taken from various iconic Chevrolet performance cars.

“Our goal with the design of the Cruze was to be bold, not evolutionary,” said chief designer Taewan Kim. “We wanted to take a big step forward, making a strong design statement for Chevrolet products around the world.”

At launch, three engines will be offered – 1.6-litre 112PS and 1.8-litre 140PS petrol units, both with variable valve timing for optimal power, fuel economy and exhaust emissions, or a 2.0-litre 150PS common-rail turbodiesel.

The new model adds even further strength to Chevrolet’s European portfolio, which saw a 23 per cent growth in the first half of 2008. Chevrolet sales in the UK were up by 12.3 per cent in the same period, on top of the 27.6 per cent growth registered in 2007.

“We are very proud that Europe is leading the introduction for this global product,” said Wayne Brannon, Executive Director, Chevrolet Europe. “Chevrolet has always stood for expressive value, and Cruze delivers on that promise like never before. It redefines value with its quality, design, materials and great style both inside and out.”

The Cruze heralds a new era for Chevrolet, which is set to be built upon even further over the coming months with the introduction of even more new models, including the iconic Camaro.